Inter Beaujolais (January 2001 - December 2008)

Millissime represented the Beaujolais region through: press relations, public relations, annual press trips, education of trade and consumers, coordination of importers efforts, organization of the Best Beaujolais Bistro Cup in New York, creation of the Best Beaujolais Bistro Cup in Chicago, and the jump start of the New York Devoir of the Compagnons du Beaujolais. This lead to the organization of quarterly dinners hosted in a different typical bistros each time, with wine pairings, inductions of journalists, trade and celebrities into the Order, and the booking of the Compagnons for outside Chapters in private companies in NY and throughout the US.

Sieur d'Arques (2002 - 2004)

The agency helped re-launch the Vichon brand in the US, and promoted an annual Tocques & Clochers event in the US via a sommelier and wine-buyer program. Millissime helped to put Sieur d'Arques on the radar of Wine Spectator as an avant-garde Languedoc winery, and helped conceptualize and launch a new T&C wine label for the US market.

European Union/Licensed to Chill (April 2005 - April 2008)

Millissime managed a 3-year, multimillion-dollar consumer and press campaign to increase appreciation for cru Beaujolais and European olive oil in the US. We chose the cities of New York, Los Angeles, Chicago, San Francisco, and Atlanta particularly as targets of the advertising and promotions campaign. The agency conceptualized the whole campaign, obtained the funding from the European Union, French and Italian governments, and went on to hire and manage a national promotions team, an ad agency, a series of ambassadors, and a web design agency. Millissime then supervised the creation of the creative rollout, the media plan, the campaign-specific website, planned twice-annual press trips to France and Italy, coordinated national sponsorships, and handled all press and public relations (including a television campaign) for the Licensed to Chill campaign. Last but not least, Millissime stayed on schedule vis a vis the EU regarding an extremely precise retro-planning, budget follow through and weekly, monthly, and bi-yearly reporting.

Wine For All (2006)

Millissime organized a New York City wine educational event for trade and consumers at the Institute of Culinary Education for a well known wine educator.

La Boite a Biscuits (2007)

Millissime helped artisan baker Lior Lev Sercarz launch his line of niche savory biscuits accompanied by a seasonal collection of original art by a collaborating artist. The agency strategized and helmed a press campaign and created all marketing materials necessary for the product launch and quarterly events.

William Grant & Sons (June 2007 - October 2008)

The agency helped promote the diverse wine portfolio of major importer William Grant & Sons via press relations, including well-known labels such as Lillet, Brancaia, Altanuta pinot grigio, Bennett Family Wines, and Colombo Marsala.